Today, deal hunters, bargain shoppers and all the like are able to choose from a variety of social buying sites. Think FindMeSpecials.com, Groupon.com and Jetsetter.com—these modern shopping platforms are changing the online marketplace, and possibly even overall consumerism.
And if you haven’t heard, there’s one more to add to the deal list: blissmo.com. Another one? Sure. But while this young site does offer significant daily discounts on beauty products to wellness goods and everything in between, it is also moving the worlds of sustainability, eco consciousness and quality fast ahead.
“Our mission is to shift consumer demand toward sustainable consumption,” says Brett Greenbaum, marketing lead for blissmo.
Offering certified organic and eco-friendly products and services to their community of buyers, the blissmo team works to “cut through the ‘green washing’ out there” by researching the background, vision and “social proof” of everything they sell. In tandem with a discount on some of the best eco goods manufactured, buyers can find literature about the highlighted companies, as well as pertaining media coverage, on the site.
“We’re not just selling you a deal,” says Greenbaum. “We’re also telling you the story behind the deal.”
This narrative also lends to the other side of blissmo’s mission: to provide the value of discovery for companies creating and sourcing greener and healthier goods.